![]() This extended the products’ life, with hundreds of people now able to access the content through the same small piece of coated polycarbonate. Then the business model changed, and we started to rent the DVDs. ![]() First of all we bought DVDs, which included the DVD player and the discs – physical products. The way we watch movies at home is a great example. In other words, when thinking about how to address a customer’s needs, we first ask ourselves, ‘Can we deliver (at least part of) the value our customer wants with a digital/software solution?’ After all, what gets done virtually, leaves less footprint. In this age of digitalization, it is essential to start the design process with the possibility of ‘dematerialization’ in mind. Similarly, refurbishment of pre-owned systems enables care facilities to extend their resources within a restricted budget, without compromising on quality.įrom hardware to software and services with minimum material impact Models like this have the added benefit of supporting multiple re-use and recycling, thus contributing to the sustainable use of resources. That way, hospitals can access the functionality of, say, high-quality imaging, analytics and informatics, without upfront capital expenditure. With usage- and outcome-based business models, for example, we are moving from selling the physical product or system to offering its use ‘as a service’. A circular solution is always a combination of an appropriately designed product and/or service and a specific business model. That means, from the outset of the product creation process, designing for less weight and for recycled content, as well as designing for serviceability, upgradability, modularity, recycling, parts recovery and/or refurbishment.īefore going deeper, let us dispel a common misconception: there is no such thing as a ‘circular product’. EcoDesign, and circular design in particular, is an approach that holistically considers all aspects of product development and design. On average, 80% of a product’s total environmental impact – including energy during use and material impact – is determined in the design phase. Making sustainable choices right from the start Circular design is central to that endeavor.ġ. It is our ambition to be a leading circular company, decoupling growth from resource consumption across the value chain – shifting from products to solutions, and maximizing value for customers, patients and planet by responsively and proactively managing the lifecycle of our solutions. ![]() It will come as no surprise, then, that more and more care providers are keen to hear how we can help them make responsible choices that address their sustainability ambitions, as well as their clinical and operational goals.Īs a health technology company, Philips is committed to making the world healthier and more sustainable through innovation, while acting responsibly towards the planet and society. And we now know that achieving global climate goals critically depends on more sustainable use of materials, i.e. At the same time, the world’s healthcare systems account for 4% of global CO₂ emissions, more than the global aviation or the shipping industry. According to Practice Greenhealth, hospitals produce 13 kg waste per bed per day, of which 15-25% is hazardous waste. This is being exacerbated by excessive levels of waste – physical and otherwise – in health systems the world over. The combination of expanding, aging populations and the rising incidence of chronic diseases has created a pressing need for sustainable models of care delivery. ![]() Today, we could tighten the focus even further – ‘It’s the circular economy!’ Interestingly, one of the other key messages during that same 1992 presidential campaign was … ‘Don't forget healthcare’… The 1992 US presidential campaign is famous for, among other things, the coining of the phrase ‘It’s the economy, stupid!’ Some 30 years later, a popular cartoon by René Cattin showed Greta Thunberg writing over the word ‘economy’ and replacing it with ‘planet’. ![]()
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